Disclosure: Shhots AI is our product. Amazon's video rules on this page were read from Seller Central's shoppable video guide and the Amazon Ads Sponsored Brands video spec page on 6 November 2026. Both are linked under Sources.
Amazon listing videos must be MOV or MP4, up to 5 GB, up to 1080p, in 16:9 or 9:16. Any seller whose account has been active for more than three months can upload one, brand-registered or not, through Upload and Manage Videos in Seller Central. Amazon says sellers who added a video to a detail page saw a 24% increase in sales on average compared with an ASIN without one (Amazon internal data, January to June 2026). These rules come from Amazon’s shoppable video guide, read on 6 November 2026. This guide also covers Sponsored Brands video ads, which have different specs, and how to make either from a product photo. For images, see Amazon product image requirements.
What are Amazon’s listing video requirements in 2026?
Amazon has two video surfaces a seller controls, and their rules differ. A listing video (Amazon calls it a shoppable video) sits in the image gallery of the product page. A Sponsored Brands video is a paid ad in search results.
| Spec | Listing video (Seller Central) | Sponsored Brands video ad (Amazon Ads) |
|---|---|---|
| File format | MOV or MP4 | MP4 or MOV |
| Maximum file size | 5 GB | 500 MB |
| Resolution | Up to 1080p | 1280x720, 1920x1080 or 3840x2160 |
| Aspect ratio | 16:9 horizontal or 9:16 vertical | 16:9 only |
| Duration | 1 to 12 minutes, as listed in the guide | 6 to 45 seconds, 20 or less recommended |
| Codec | Not stated | H.264 or H.265 |
| Frame rate | Not stated | 23.976 to 30 fps |
| Audio | Clear audio expected | PCM, AAC or MP3, 96 kbps minimum, starts muted |
| Thumbnail | JPEG, PNG, GIF or BMP under 5 MB | Not applicable |
| Who can use it | Accounts active more than three months | Advertisers running Sponsored Brands |
One line in that table needs a caution. Amazon’s guide lists listing video duration as “1-12 minutes”. Many third-party guides recommend clips of 30 seconds or less, which does not match the table. We have not tested where Upload and Manage Videos draws the lower limit, so if a short clip is refused, extend it past a minute or combine clips.
How do you add a video to an Amazon listing?
Amazon documents two methods. Before either one, your account must have been active for more than three months, the ASINs must exist, and the file must be MOV or MP4 at up to 1080p and 5 GB.
Method 1: Upload and Manage Videos
- Go to Upload and Manage Videos and click Upload video(s).
- Enter a title and select the ASINs.
- Choose the language and a thumbnail, auto-generated or your own.
- Click Submit.
Method 2: Image Manager
- Go to Image Manager and select the product.
- Click Videos in the product detail pane, then Upload video.
- Enter a title, keep or replace the thumbnail (1920x1080 at 16:9 recommended), and click Submit.
Amazon’s guide allows up to 15 videos in one batch. To attach a video to specific ASINs only, list them in the ASINs field and leave the variation extension off. US and Canada shared listings sync automatically; other marketplaces need their own upload.
What is not allowed in an Amazon listing video?
From Amazon’s content standards for shoppable videos:
- External website links
- Promotional calls to action or promotional content
- Music, artwork or footage you do not have rights to
- Visible third-party branding
- Misleading claims or incorrect product information
- Blurry or low-quality footage and poor thumbnails
Amazon lists what it does want: the product in use, its size and scale, setup or assembly where relevant, and answers to common customer questions. It names seven video types: product overview, unboxing, how-to, setup, troubleshooting, brand story and other.
What are the Sponsored Brands video specs?
A Sponsored Brands video ad runs in search results and on detail pages, plays automatically without sound once half of it is on screen, and is 16:9 only. The full spec from the Amazon Ads spec page, read 6 November 2026:
| Spec | Requirement |
|---|---|
| Duration | 6 to 45 seconds; 20 seconds or less highly recommended |
| Dimensions | 1280x720, 1920x1080 or 3840x2160 px |
| File size | 500 MB or less |
| Format | MP4 or MOV |
| Aspect ratio | 16:9 only, no letterboxing or pillarboxing |
| Video codec | H.264 or H.265, main or baseline profile |
| Frame rate | 23.976, 23.98, 24, 25, 29.97, 29.98 or 30 fps |
| Bit rate | 1 Mbps minimum, 4 Mbps or higher recommended |
| Audio | PCM, AAC or MP3, stereo or mono, 96 kbps and 44.1 kHz minimum |
Three creative points from the same page: show the product in the first few seconds and hold the brand name and logo until later, keep text out of the lower right corner where the mute button sits, and match the on-screen language to the marketplace.
Do AI-generated videos need a disclosure on Amazon?
Only when they contain a photorealistic person who was entirely generated by AI. In that case Amazon requires a metadata tag before upload: add the keyword contains-synthetic-performer to the dc:subject (XMP) field of the video file with an IPTC-compatible editor. Amazon then shows a disclosure where a jurisdiction requires one.
No tag is needed when the video has no people, shows only real people (even AI-edited), or shows people who are not photorealistic, such as animated characters. This matters for AI UGC videos with a generated presenter. A product-only clip needs no tag.
How do you make an Amazon video with AI?
Shhots AI makes product videos from a product photo in 16:9, at 10, 15 or 30 seconds, watermark-free with a commercial license, from $19 a month.
- Start from a sharp photo. Amazon’s quality bar applies to video too, and a soft source stays soft.
- Generate in 16:9. Use the AI product video generator or image to video and pick a slow push-in or orbit that keeps the product readable.
- For a Sponsored Brands ad, stop there. A 15-second 16:9 clip fits the 6 to 45 second window and Amazon’s 20-second recommendation. Open on the product and put the logo at the end.
- For a listing video, check the length. A 30-second clip is the longest single video the app makes. Given the “1-12 minutes” line in Amazon’s guide, be ready to join several clips into one file.
- Tag it if it has an AI presenter, then upload with one of the two methods above.
A 15-second product video uses 852 credits and a 30-second UGC ad 1,651, so a Starter plan covers one or two a month and Pro covers a small catalog.
FAQ
What are the Amazon product video requirements in 2026?
Amazon listing videos must be MOV or MP4, up to 5 GB, up to 1080p, in 16:9 or 9:16, per Amazon’s shoppable video guide read in November 2026. The guide lists duration as 1 to 12 minutes and requires the account to be more than three months old.
How do I add a video to my Amazon listing?
In Seller Central, open Upload and Manage Videos, click Upload video(s), add a title, the ASINs, the language and a thumbnail, then submit. You can also upload from Image Manager under the product’s Videos tab.
Do I need Brand Registry to add a video to an Amazon listing?
No. Amazon’s shoppable video guide says the account must have been active for more than three months, brand-registered or non-brand-registered.
What are the Sponsored Brands video specs?
Sponsored Brands video ads must be 16:9, 6 to 45 seconds, 500 MB or less, MP4 or MOV, at 1280x720, 1920x1080 or 3840x2160, with H.264 or H.265 video. Amazon recommends 20 seconds or less.
How long should an Amazon product video be?
For a Sponsored Brands video ad, 6 to 45 seconds, with 20 or less recommended. For a listing video, Amazon’s guide lists 1 to 12 minutes, though many sellers upload shorter clips.
Do listing videos increase sales on Amazon?
Amazon says sellers who added videos to their detail pages saw a 24% increase in sales on average compared with an ASIN without a video, based on its internal data for January to June 2026.
Can I use an AI-generated video on Amazon?
Yes, if it follows the content rules. A video with a photorealistic, fully AI-generated person must carry the contains-synthetic-performer metadata tag. Product-only and animated videos do not need it.
What is the difference between a listing video and an Amazon video ad?
A listing video sits in the product page gallery and costs nothing to show. A Sponsored Brands video is a paid ad in search results. Their specs differ, most of all in length and file size.
Related guides
Selling on other marketplaces too? See adding video to an Etsy listing. For the wider picture, read affordable AI video for product listings and the best AI image-to-video tools.
Sources
- Amazon Seller Central, Shoppable video guide, read 6 November 2026
- Amazon Ads, Sponsored Brands video ad specs, read 6 November 2026